Rihanna Goes Into Fashion Line With LVMH

Rihanna Goes Into Fashion Line With LVMH

Rihanna Fenty has officially been confirmed for a fashion and beauty empire.


Report have it that she would be presenting Fenty Maison, later in May 2019, in synergy with LVMH Moët Hennessy Louis Vuitton, a French multinational luxury conglomerate.

This, makes her the first woman to create her own brand for LVMH and with Fenty Maison.

According to a statement released by LVMH on Friday: “Designing a line with LVMH is an incredibly special moment for us. Bernard Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in the statement.”

“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

“Rihanna’s Fenty Beauty Line generated €500 million in its first full year in operation. Her lingerie company have also made impressive yields.”

She is a 49.99 percent shareholder in Project Loud France, the official name of the company that owns the new label, via her company Denim UK Holdings.

“Everybody knows Rihanna as a wonderful singer. But, through our partnership at Fenty Beauty, I discovered a true entrepreneur; a real CEO; and a terrific leader. She naturally finds her full place within LVMH,” said Bernard Arnault, chairman and chief executive of LVMH.”

“To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

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